Thursday, 18 October 2012

Keys words in media

Globalistation:
Globalistation is the process in which the world is becoming increasingly interconntected via the internet as a result of this trade and cultral exchange many compaines are expanding in to various sectors of media example of these would be virgin media, Virgin media has expanded into travel,Holidays,Mobile phones,TV and broadband

Merger:
Merger occurs when two compaines with the same product of service merge together to create one whole company to become one single entity meaning that there will be more money and staff to put to good use many mergers are to save dieing companys, An example of this would be



Takeover:
Takeover occurs when one company acquires control over the other company this is done when one company is struggling to hold its head above water and is need in funds that is when a company steps in and offers them money for control of there company such exmaples of this is when Google Acquired Motorola Mobility              
 
Vertical Intergration
Vertical Intergration is when a company intergrates with another company which produces the same type of product such as if Jaguar took over Honda
 

 
 

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